…and right away into some of the trends that have us so excited about what we’re working on here at Martini. from AdAge:
If You’re Rich, You Still Have Time to Read (AdAge)
Some key info:
“Respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, while the time they said they spent watching TV sunk to 18.6 hours from 23.7 in the 2003 survey.”
One thing we get questioned on fairly often is…are the affluent enthusiasts you target actually spending time online? While we have a stable of fellow enthusiasts & publishers showing a resounding yes, it’s encouraging to see AdAge backing up our position. Are the affluent busy? Of course. That doesn’t mean they’re not able to spend time online. In fact, going online has become the best way to get your fix while on the go. When you’re not able to make the trip to Napa, you can read about the latest harvest news, in real time. Away on a sales trip while Newport polo is going on? No worries – catch the latest updates live. Affluent enthusiasts are carrying their passion online, and looking for communities to keep them up to date and in the know, even during an overly scheduled life.
