Glam just launched their latest site – Brash.com. As a parallel to Glam’s traditional female-focused verticals, Brash looks to reach a male audience.
“Like the women’s category, we’re going to offer advertisers better-defined opportunities with better reach,” said Samir Arora, chairman and CEO of Glam Media. “The men’s category, as it’s traditionally defined by ‘laddie’ magazines and upscale fashion magazines, is too narrow in its focus.”
It looks like Brash has taken this to heart with channels in entertainment, lifestyle, tech, and autos to start. It’s a well done site, with Glam’s typical polish & approach to network content. Of course, we’d love to see them feature even more strongly their publishers that generate a lot of the feel of the place – but that may come with time. It is encouraging to see more focus on the sophisticated gentleman – it’s an audience we strive to understand through their passions like classic cars, private planes & polo. And they tend to be incredibly tech savvy & online.
Mediapost has more details on the announcement.
