Things are looking up. In trying economic times, any news that’s not strictly bad has to be good. Right?
Well, I wouldn’t go that far, but from recent reports from the Wall Street Journal and the Interactive Advertising Bureau, dark economic times are indeed starting to look a bit brighter. According to WSJ, ” consumer spending rose marginally in February”. According to the IAB, “online ad spending grew 10.8% in 2008″.
Marginal growth, 10.8% — are these really headlines to look to? In a word, yes. Any growth is good growth, and for those of us working with online advertisers, we have the comfort of knowing we’re on the right side of this downturn.
According to Wharton Professor Peter Fader, “while online advertising is not growing as it was before, considering the state of things, stability is something to celebrate.”
All interesting perspectives to consider. Check out more from the WSJ here, and other details from the IAB here. TechCrunch provides some great graphs as well.
Here at Martini, we’re definitely focusing on the positive. As Q1 closes with a bang, we have high hopes for the upcoming months. If the positive reports keep coming, we certainly have reason to.
Cheers,
Lauren
