Napa-based group VinTank, the first digital think tank for the wine industry has just put out a report focusing on wine and social media (two of our favorite things, to be certain). They partnered up with Derek Bromley, a top wine industry consultant, and the results are quite interesting.
An exciting development: new Martini partner Cellar Tracker had an excellent showing in the report. Courtesy of the VinTank release:
- The two top-rated wine social networks, CellarTracker and VinCellar, started as wine cellar management tools that over time have added social networking functionality. This deeper level of value has paid huge dividends in terms of customer loyalty.
CellarTracker is the ultimate resource for the avid wine lovers; it’s both a social network for enthusiasts and a major resource for collectors.
Check out the full release here, and CellarTracker’s great site here.
Cheers,
Lauren
1 Comment
July 9, 2009 at 11:16 pm
nice ,i enjoyed reading this and i will be back