We’ve come across a recent report by Phoenix Marketing International covering “Affluent Households: State of the Economy and Discretionary Spending.” Interesting stuff, and useful information for us at Martini.
Some key points, courtesy of team member Irene:
“The majority of mass affluent households (54%) made no changes in discretionary spending habits. Only one-quarter (27%) reduced their discretionary spending, and about one-fifth actually increased their spending. As for plans for future spending, 3/5 mass affluent households plan to keep their spending the same, 1/4 plan to reduce spending, and 1/6 actually have plans to increase spending.”
We’re glad to see that our target group understands the best way to jumpstart the economy: spend! Advertisers hoping to reach this demographic should take note.
Let me know if you’d like to see the full report; I’ll happily send it your way.
Cheers,
Lauren
