San Francisco, CA, June 29, 2009 —Martini Media, the leading media network catering to affluent, passionate consumers, threw an event Saturday June 13 at the West Valley Flying Club of Palo Alto. The event featured Aston Martin, Cirrus Planes, as well as partners Belgrave Trust, Quintessentially, and Lotus Vodka.
Attendees sipped martinis and enjoyed appetizers during the afternoon event. The Aston Martin flagship DBS was available for test-drives, as well as a DB9 Volante on display on the tarmac. Two Cirrus SR-22 aircraft were present, and attendees could be seen climbing in both and strapping in.
The sponsors were incredibly pleased with the 100+ turn out. Lauren Gilchrist of Belgrave Trust asserted that, “Martini’s event was a unique opportunity to connect our members with those who share both lifestyle passions and environmental goals.” She expressed a commonality in the Belgrave demographic, who are passionate about “wine collecting, yachting, flying” and also “share a common goal: helping to reduce their carbon footprint.”
Fiona Campbell, Head of Quintessentially San Francisco, similarly found the even to be a “perfect experiential afternoon.” Campbell invited members of the high-end concierge service, and further stated, “Our members certainly enjoyed not only the ability to participate in the test drives, but also the ability to mix with a like-minded peer group.”
Matthew Griffin of the Silicon Valley Auto Group brought the Aston Martins and ran test drives through the afternoon. “It was great to team up with the Martini crew recently,” Griffin said. “I’m already looking forward to the next event.” Terry McGee of Cirrus Jets agreed. “The event was wonderful,” McGee said. “Martini drew a great crowd of qualified people excited about what we had to offer – it felt like a family gathering rather than a corporate event.”
The event was attended by enthusiasts from the Bay Area, including members of French Tuesdays, the Luxury Marketing Council, and BillionaireXchange.com. Martini Media has been pursuing such events as a unique way to make the most of crossovers in online & offline marketing efforts targeting the affluent demographic.
“For those partners who have an exclusive, high-end product or service, the Martini events are a great way to leverage your online efforts into more direct consumer feedback, opinions and sales,” says Martini Media founder Ryan Kiskis. “Our online network provides targeted reach to the right audience, and the experiences, stories, and photos from these events in turn provides content that can be redistributed to build brand equity online. Being strategic about coordinating your online and offline efforts is really the only way to maximize reach to the affluent enthusiast.”
There were over 100 attendees throughout the afternoon. Food was provided by Taste Catering of San Francisco, and the bar by Lotus Vodka.
For further information, please contact lauren.sloss@martini-corp.com.
