Martini partner Media6Degrees was recently featured in the New York Times, thanks to their innovative social graphing technology. As the New York Times describes, Media6 “link a Web site visitor to his friends … [and] use data from social-networking sites to map users’ interactions.” This way, advertisers can target “friends” of users who have already expressed interest in the product, increasing the productivity of ads served.
Martini has fortunate to have made full use of this technology, and agree that it is the next step in online advertising. Congratuations to SixApart for the great placement!
See the full article here.
Cheers,
Lauren
