The Online Publishers Association recently announced three new ad units, shortly in the wake of their study titled “Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online”. What good timing!
The ad units, as highlighted by the always on-point Darren Herman:
- The Fixed Panel: 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page
- The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 tall with 1/24x frequency
- The Pushdown: 970 wide x 418 tall, opens to display the advertisement and then after seven seconds rolls up to 970 wide x 66 tall, with 1/24x frequency.
In short – these new units increase the scope of digital ad campaigns, as well they should. Online advertising is the direction in which the industry is moving, as these developments highlight.
See Darren Herman’s assessment here, and OPA’s release regarding online engagement here.
Cheers,
