Today’s Marketing Daily in MediaPost pressed marketers associated with health and wellness, technology, and financial products to pay special attention to male Baby Boomers as a relevant and high-spending demographic.
From the article: “According to the NMI survey, 40% of men over the age of 50 said they are not feeling increased stress because of the economy, compared with 30% of women in the same age group. In addition, Baby Boomer men are taking on more family shopping roles and are more likely to buy brand-name products. The survey found that about one-third of Baby Boomer males are the main household grocery shopper, up from 20% ten years ago. While in the store, about half (46%) of these men are willing to purchase brand names over store brands, compared with about 26% of women.”
Perhaps this is because “Women are more pragmatic”, as explained by Steve French, executive vice president and managing partner at the Natural Marketing Institute. Whatever the reason, men are spending, and it is the marketers role to hone in on this tendency.
See the full article here.
Cheers,
Lauren
