It’s been far too long! We have a very exciting project brewing in the Martini headquarters – details of which I’ll post soon. Let’s just say it’s a daily dose of the finer things in life, which we know you happen to appreciate.
That said, there have been a great number of interesting articles in the past few days of relevance. I’ll give you a digest-style rundown here, but don’t hesitate to report back with comments upon seeing full articles.
First, the New York Times reported on an extensive study being run by Disney to track user’s response to ads in even more detail than before. To quote:
“It is relatively easy for Internet companies and their advertisers to measure precisely how often Web site visitors click on advertisements, and which kinds of ads draw the most clicks. But what about those who do not click, the many millions of others whose eyes merely flit across the screen? Disney and other companies say they believe that not nearly enough is known about them — what kinds of ads in which configurations are likeliest to draw them, and hold them?”
Imagine the possibilities of campaigns tailored to this kind of information. Getting into the heads’ of users is just another step in upping the dominance of online media, and the reach of which it’s capable.
See the full article here.
Speaking of the Times, they’ve been in the news themselves with their adoption of a new online strategy – a self-serve ad system for businesses to advertise on various hyperlocal sites. Says paidContent:
“When the NYTimes.com introduced the hyperlocal news sites in Febuary, executives had already been eying ways to attract the kinds of small-business marketers, such as plumbers and pizza parlors, that many newspaper sites had left to the online directories.”
Further signs of the mass movement from print to online. See the full post here.
Silicon Alley Insider posted a video answering the ever-intruiging question (especially to us): “why can’t big companies ever get their act together fast enough to jump on an emerging opportunity before some hot startup monopolizes it?”
In short, the little start-ups that could (Google, ring a bell?). See the video here.
Finally, Wired’s auto-blog Autopia had a great post about a newly developed hybrid engine for aircrafts, “as an intermediate step to all-electric aircraft.” Says Autopia,
“German planemaker Flight Design is testing a hybrid that’s very similar to the hybrid-car concept, with added safety benefits that can be utilized by airplanes.”
Great news for environmentalists and aviation enthusiasts alike. See the full post here.
Don’t be shy with comments, and check us out on twitter.
Cheers,
Lauren
