Hello, all:
Apologies for an execusably long break from the blogosphere! Here at Martini Media, we’ve been very wrapped up in our latest venture, the amazing Martini Life Newsletter (which you should sign up for, here, now!). Of course, that’s no real excuse. But, as the third quarter ends today (wow), I felt it was time to return and introduce a very interesting, very promising new blog.
Joe Lambe has just kicked off his blogging career with the captivatingly titled “Posterizing The Posers.” His first post speaks directly to our interests at Martini, discussing targeted advertising and the sometimes negative responses to what many fear is an “invastion of privacy.”
However, Joe believes that, “the personalization of advertising is both logical and inevitable.” He continues:
“When I watch TV and see an ad for Extense or Maybelline, I shake my head. (Not because of what these products say about our society, because that’s too scary to contemplate). Instead, wasted advertising dollars. Wasted eyeball renting to borrow a Seth Godinism. I will never, ever buy these products. Makes me want to use my DVR to skip the ads entirely. If given the choice between an ad spot for something I might buy vs. an irrelevant product or service, I would always pick the former. And I think most would agree.”
We most certainly do. Advertisements can only be effective if they’re actually viewed, and Joe (along with most others) are far more likely to pay attention if said ad is portraying something that interests us.
Joe also has provided a list of very useful (and we think right on) tips for brands: 1. Keep policies transparent 2. Allow advanced users the right to opt-out 3. Make advertising social and fun 4. Don’t forget to make exciting products.
Great stuff, overall. We look forward to reading more, and recommend you check out his full post here.
Cheers, with promises to appear more regularly,
Lauren
