San Francisco, January 28, 2010 – Martini Media, the leading media group targeting affluent consumers, today announced the acquisition of Decision Maker Media (DMM), the largest vertical media platform online capturing Business-Decision-Makers. With the acquisition, Martini Media has created a media asset with more than 40M unique users with annual household incomes exceeding $100K, on [...]
Entries Tagged as ‘Martini’
September 30, 2009
After a Too-Long Hiatus – We’re Back!
Hello, all: Apologies for an execusably long break from the blogosphere! Here at Martini Media, we’ve been very wrapped up in our latest venture, the amazing Martini Life Newsletter (which you should sign up for, here, now!). Of course, that’s no real excuse. But, as the third quarter ends today (wow), I felt it was [...]
August 12, 2009
Sign Up For the Martini Life Today
Big news: We’re launching a newsletter. Not just any newsletter, however. This is a daily dose of what we like to call the Martini Life – and meant for you, the person who knows how to live it. Travel, gear, food and wine – we find the best of the best and deliver it straight [...]
July 29, 2009
Display Ads, User Trends, Start-Up Success, and Hybrid Airplanes
It’s been far too long! We have a very exciting project brewing in the Martini headquarters – details of which I’ll post soon. Let’s just say it’s a daily dose of the finer things in life, which we know you happen to appreciate. That said, there have been a great number of interesting articles in [...]
July 20, 2009
Business Print Pubs In Decline, As Business News Moves Online
No great surprise there. However, AdAge did point out some interesting stats about the decline of print ads in Business Week, Fortune and Forbes. The reason? Marketers have, “gotten much better at maintaining databases of the crucial decision makers who buy their products or services, focusing on preserving their loyalty and contacting them more or [...]
July 17, 2009
Miracle Swiss Chocolate – Fewer Calories, and Melt-Proof!
Courtesy of Business Week, in part because it’s Friday: the new “Vulcano” “has up to 90 percent fewer calories than regular chocolate.” As if that’s not good enough, “high temperatures can’t touch it—unless, by chance, they soar higher than 55 degrees Celsius (131 degrees Fahrenheit).” Lest you think I am sharing this incredibly exciting information [...]
July 15, 2009
Marketing Strategy – The 4% Factor
Today’s AdAge features a great article about new marketing tactics – in short, how marketing not only can and should change in the face of a very different market, but can reap serious benefits by doing so. Wide reach isn’t necessarily the answer, hence the term “4% factor.” To quote: “What marketers are starting to [...]
July 10, 2009
Boomer Men: The Demographic to Target
Today’s Marketing Daily in MediaPost pressed marketers associated with health and wellness, technology, and financial products to pay special attention to male Baby Boomers as a relevant and high-spending demographic. From the article: “According to the NMI survey, 40% of men over the age of 50 said they are not feeling increased stress because of [...]
July 10, 2009
Post-Offsite Creed: Work Hard, Play Hard
The Martini team is freshly back from our Q3 offsite, and we are both inspired to work and full of new ideas. Our days in Tahoe proved to be filled with strategy and celebration, as we discussed the upcoming months, relished the natural beauty of the mountains, and proved that the Martini team can live [...]
July 8, 2009
Live From the Martini Media Q3 Offsite.
Greetings from beautiful Lake Tahoe. We’ll be back in action with a full update and insightful commentary Friday. Cheers, Lauren
