Martini Media

Robert Frank, Wall Street Journal luxury reporter and author of Richistan offered some wise words at a recent breakfast talk courtesy of the Luxury Marketing Council. Refresher: Richistan divides the super wealthy into three countries, “Lower Richistan,” Middle Richistanis worth between $10 million and $100 million” and “Upper Richistan” where the residents are worth more [...]

The Online Publishers Association recently announced three new ad units, shortly in the wake of their study titled “Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online”. What good timing! The ad units, as highlighted by the always on-point Darren Herman: The Fixed Panel: 336 wide [...]

Martini partner Media6Degrees was recently featured in the New York Times, thanks to their innovative social graphing technology. As the New York Times describes, Media6 “link a Web site visitor to his friends … [and] use data from social-networking sites to map users’ interactions.” This way, advertisers can target “friends” of users who have already [...]

San Francisco, CA, June 29, 2009 —Martini Media, the leading media network catering to affluent, passionate consumers, threw an event Saturday June 13 at the West Valley Flying Club of Palo Alto. The event featured Aston Martin, Cirrus Planes, as well as partners Belgrave Trust, Quintessentially, and Lotus Vodka. Attendees sipped martinis and enjoyed appetizers [...]

We recently came across a very interesting study from American Express focusing on affluent spending on travel. The main assertion is that affluent adults with children spend twice as much on travel than those without. Granted, this is intutive in some ways. Adults with children who choose to travel automatically spend more, as they are [...]

Today, the Wall Street Journal reported that large-scale retailers such as supermarkets and drugstores are cutting back extensively on the variety available in stock (in some cases, 50% or more). Is this a smart move? Sometimes, less truly is more. But, as the WSJ declares in their headline, variety truly can be considered “the Spice [...]

Steve Forbes has a new book out (co-authored by John Prevas) discussing how the elements of success, leadership, and power have not changed much over the past 1000 years. The book is excerpted in today’s Forbes, and we found some interesting pieces over which to mull. For example: “Even though more than two thousand years [...]

According to the most recent Ipsos Mendelsohn quarterly online Barometer survey among affluent adults, concerns about the economy are decreasing, reports the Media Post Research Brief blog. While concerns are still present, “Compared to the Winter Barometer … the percentage of affluent households reporting each of them as a concern has declined.” Another interesting finding: [...]

We’ve come across a recent report by Phoenix Marketing International covering “Affluent Households: State of the Economy and Discretionary Spending.” Interesting stuff, and useful information for us at Martini. Some key points, courtesy of team member Irene: “The majority of mass affluent households (54%) made no changes in discretionary spending habits. Only one-quarter (27%) reduced [...]

Our Passion Meets Performance event this past Saturday was a huge success. Thanks to our sponsors Aston Martin, Cirrus, Belgrave Trust, and Quintessentially for helping make the day amazing. I’ve posted a couple of photos below, but check out our other blog for loads more. Cheers, Lauren