WPP execs recently got together at the Marketing in a Downturn Emergency Meeting in Manhattan. The goal of the panel was to share some of their wisdom & experience in how marketers can understand, and thrive, in what will likely be very rough waters ahead. As expected, some of the first advice: get your digital [...]
Entries Tagged as ‘Research’
October 27, 2008
Weathering the Storm
With the current economic environment, everyone should be taking a hard look at their business, and making sure that they’re on a path to success. Part of that path will certainly be through the heavy storm that has been rocking not only the financial world but increasingly, the global economy as a whole. However, there’s [...]
October 22, 2008
Glam gets Brash
Glam just launched their latest site – Brash.com. As a parallel to Glam’s traditional female-focused verticals, Brash looks to reach a male audience. “Like the women’s category, we’re going to offer advertisers better-defined opportunities with better reach,” said Samir Arora, chairman and CEO of Glam Media. “The men’s category, as it’s traditionally defined by ‘laddie’ [...]
October 20, 2008
Google Study: The affluent use the internet too
A recent Google study has highlighted some facts about the affluent consumers that we here at Martini have long believed. But, as always, it’s nice to have some backup, especially from Google! Time is Money: Wealthy Drop Dollars Online (AdAge) Of course Google has as much interest as us in having the affluent shop online. [...]
September 17, 2008
And on the subject of affluent time online…
…another study from eMarketer shows that not only are the affluent online…they’re actually spending MORE time online as wealth increases. Affluent Spend the Most Time Online (eMarketer) As a household’s wealth increased from $100k-$150k to $250k+, the average time logged weekly online increased nearly 6 full hours – a 25% jump. So not only do [...]
September 12, 2008
If You’re Rich, You Still Have Time to Read
…and right away into some of the trends that have us so excited about what we’re working on here at Martini. from AdAge: If You’re Rich, You Still Have Time to Read (AdAge) Some key info: “Respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, [...]
